It always boosts the ego to be called prescient, so it was nice to see Danny over at AdPulp recall my comments about L.L. Bean’s last agency review. It seems that after just 14 months, following a review that was an exercise in futility, they’ve dropped relentlessly bland JWT as their agency of record. Of […]

Countless hours have been passed at media and wireless companies by smart people trying to gauge the payoff on mobile content. If you’re the CEO of a media or a wireless company, you can’t afford to let your outfit sit on the sidelines while everyone else is taking a run at gathering up ears and […]

It always boosts the ego to be called prescient, so it was nice to see Danny over at AdPulp recall my comments about L.L. Bean’s last agency review. It seems that after just 14 months, following a review that was an exercise in futility, they’ve dropped relentlessly bland JWT as their agency of record. Of […]