As a former magazine owner I was intrigued to see the Wall Street Journal’s coverage of Conde Nast’s efforts to engage girls with their new Flip.com. Flip is supposed to be a social networking site focused around the ability to create multi-media scrap books. While I applaud Conde’s effort (disclosure: I sold three of […]

I was in San Jose yesterday for a taping of BizwiseTV. The show represents a new and innovative way for Cisco Systems to have a conversation with their customers. I really enjoyed being apart of the conversation. While I arrived at the San Jose airport I needed a small chocolate fix. So, I went for […]

How Reputation is All You Have in Business Published by ScampContinue reading: Allen Iverson’s Move and Understanding Brand You

Sony and agency Zipatoni have come under fire for one of their marketing tactics for the Sony PSP. Sony has added its name to a growing list of flogs [fake blogs] including McDonald's, WalMart and Lonely Girl 15, that are being called out by consumers. Published by ScampContinue reading: What We Should Learn From Sony’s Fake […]

Issue: Taco Bell handles an E. coli outbreak Commentary by: David On December 12, Taco Bell launched a print counter-offensive against the E. coli outbreak that has sickened customers in the Northeast United States, bit deeply into Taco Bell’s business nationwide and made it the butt of late night talk show jokes.  As the Associated Press reports: LOS […]

Why Small Agencies Must Embrace Non-Traditional Media Published by ScampContinue reading: Leaping Into the Non-Paid Advertising Ring

The latest published accounts about how Julie Roehm conducted Wal-Mart's agency review suggest it was over before it actually was: the escapade in Howard Draft's Aston Martin, the Nobu dinner with the search consultants, the fact that she was publicly enamored with Draft FCB's new model. This sort of thing happens all of the time […]

Been a little out of pocket lately; working on a new business pitch that’s been keeping me at the office at all hours of the day and night. In the meantime, the She Monkey commented on the video, below, so I guess I’ll have to follow suit at some point. After you’ve watched the video, think […]

How Pressing Positive Buttons Enhances the Relationship and the Work Published by ScampContinue reading: The Benefits of Praising Your Ad Agency

Brand: Bahamas (Bahamas Ministry of Tourism) Execution: TV, Print, Infomercial, Website Link: Spot 1, 2, 3, 4 Target: Over-stressed North Americans Rating: **** Reviewer: David Description: This campaign’s centerpiece is four spots, each of which document ‘Bahamaventions’ - interventions by the family and friends of the overstressed. A vacation to the Bahamas is the therapeutic answer to each of these situations. […]

And a New Study That Underscores That Market Reality Published by ScampContinue reading: The Importance of Community Online and Off

If all CGC was like this, I’d shut the hell up, send Jaffe a hundred bucks and quit my job. Presenting “Tony vs. Paul.” (Someone hire these guys.) Enjoy. Tags: CGC, CGM, Tony vs Paul Published by Mack SimpsonContinue reading: Sweetness

Shepard Fairey, of Obey Giant fame, in three parts; hijacked, because I could. Enjoy. Part One: Part Two: Part Three: Tags: Obey Giant, Shepard Fairey, The Giant Has a Posse Published by Mack SimpsonContinue reading: Hijacking the Posse

Issue: Why the Nintendo Wii is a big idea Commentary by: David Even if your reading is confined to the Financial Times and the Economist, you haven’t watched TV since Upstairs, Downstairs wrapped production and the highest tech game you’ve ever played is magnetic chess, you will still have heard that Sony and Nintendo both released new […]

And How This Quest Can Cripple Your Business Published by ScampContinue reading: Maintaining the Perfect Size for a Small Agency