Although I’m not really convinced about the tagline, I do like the images from this campaign. ‘After’ is an alcoholic drink that sort of reminds me of Baileys. The copy in these ads (bottom right) says: “Darkness incites the senses. After totally delights them. Enjoy the subtle alcoholic mix of 100% natural extracts of coffee, caramel and vanilla. After lets itself being served cold with ice cubes and hot with a cloud of whipped cream.” That sounds like a really good thing. I’m not really into this kind of drinks, but I can imagine some people are. I don’t really think it’s meant to please men as a target audience, and then I wonder why they’ve chosen this hot lady as a visual. Studies have proven that sex only sells whatever the product is, as long as it targets men. Women on the other hand are far less attracted to […]
Published by Coolz0r
Continue reading: After
