Awesome Ads: Ariel’s Campaign and Axe Shower G…

Ariel Billboard

Very remotely related to what IKEA did with their ‘A Little Fabric Makes A Big Difference’ campaign, Ariel had this billboard space dressed up with softish towely fabric to illustrate the effect of the volume- and fluffyness-adding product property. Personally I think it would’ve made more sense if they dressed[...]

Axe, crime scene investigation

In its new marketing effort to promote Axe Vice, the brand has come up with an idea which is half way between CSI and Kiss the girls. The campaign is not running in the major Westerne countries, but just in… Published by martina Continue reading: Axe, crime scene investigation[...]

New Axe Effect Ad

Can advertisers finally use something else besides sex to sell their products? Honestly the only… New Axe Effect Ad[...]

Southwest Tubes, Dial Takes on Axe, Rachael Does Dunkin’

- Look! Look! Another YouTube video contest turns into an ad campaign! This time it’s Southwest Airlines who’s awarding the winner of its December contest with placement during NBA playofs in April. Are you just oozing with anticipation? -… Published by ScampContinue reading: Southwest Tubes, Dial Takes on Axe, Rachael[...]

The AXE Effect Commercial

The AXE Effect [Commercial]Apr 5, ‘07 5:22 AM for everyone` [From www.metacafe.com]… The AXE Effect Commercial[...]