I’ve made my opinions on Consumer Generated Content pretty clear. Specifically, I’ve made my opinions clear on unfiltered consumer generated content and on, well, off-brand consumer generated content. (And even on stupid positions taken to advance the consumer generated warwagon.) And I have to admit that, when I made those posts, I felt somewhat alone in the wilderness, surrounded by the glowing eyes and strange hooting of the Marketing 2.0 monkeys invading the ad jungle.
So it’s nice to see the conversation has begun to balance somewhat.
I’m speaking about the AdAge article, “About Consumer-Generated Ads: Have We Gone Mad? Why Our Agency Has Decided to Pass on This Fad,” by Marc Brownstein, an article that’s made even more interesting by the flood of comments it’s generated.
Now I have a feeling of community. I just don’t think it’s the community the Marketing 2.0 drum-bangers had in mind.
(Click on the image to see […]
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