Blazing match between Manny Paquiao and Jorge…

True vs Match: Battle For Love

MYSPACERS! Have you noticed the increased ads for these online dating sites? The two major players seem to be True.com and Match.com. On occasion… True vs Match: Battle For Love[...]

Match.com Says Love’s for Everybody, Even You

Match.com’s Make Love Happen campaign pushes the notion that there’s a match for everybody, no matter how quirky or off-colour. The lively prints come courtesy of Serge Seidlitz. Well, we said we were all for the unsexy in a… Published by dzanger@mac.comContinue reading: Match.com Says Love's for[...]

Match Resorts to Webcam in Ongoing Battle Against True

True.com has colonized sex so effectively, dating sites that once mistook sex for neutral domain are now scrambling for the next Holy Grail of human characteristics. So in its ongoing quest to find a personality, Match.com resorts to the… Published by dzanger@mac.comContinue reading: Match Resorts to Webcam[...]

Ad Display No Match for Bouncing Boobs

We already know that Wonderbra likes playing with the space between magazine pages, and they’ve taken that concept outdoors. This scrolling display can’t seem to do its job because of all the, uh, baggage on Wonderbra’s well-endowed model. Clever…. Published by ScampContinue reading: Ad Display No Match for Bouncing Boobs[...]

Match.com Shoots for Unsexy in New Ads

After Bob Garfield demolished them for disseminating unrealistic online puffery, we’re impressed by Match.com’s latest initiative, which takes a more intelligent approach than vapid sex-obsessed competitor True. The aim is to draw warmth to Match.com from people who still… Published by dzanger@mac.comContinue reading: Match.com Shoots for Unsexy[...]