Brand New Concept Of Web Directories

Escada and Sunset Heat: When Web Video Goes Bad

Brand: Escada (Procter & Gamble) Execution: Online Serial Web Video Drama, Blog, Podcast Target: Men who buy perfume for women Rating: * Reviewer: David Vinjamuri Description: The perfume Escada by Procter & Gamble gets full new media treatment with a website, podcast, blog and a serial drama (of sorts) intended to promote the brand.  The drama[...]

Did an “integrated agency” just launch without a Web site?

I read with interest and enthusiasm the numerous accounts of Chuck McBride’s new SF venture, Cutwater. The Wall Street Journal reported that the shop was created to: "…pioneer new ways and new forms of bringing big brand ideas to life. CUTWATER is a full-service agency, offering a creative department built around the[...]

Google and Web 2.0: Alive and kicking!

Google and Web 2.0: Alive and kicking! Posted by Donna Bogatin @ 6:50 am Categories: Web 2.0… Google and Web 2.0: Alive and kicking![...]

Investment In Online Intel Soars

Washington Post looks at New Media Strategies–a company of 70 people who scour the web each day to track what’s being said about their clients’ brands. As the explosion of blogs, social networks and video-sharing sites has driven big companies to recognize the role of Internet image in protecting their bottom[...]

First Came Web 2.0. Now Come The Web 2.0 Dot Bombs

While social networking in all its forms has bred a lot of new websites, and media hype to go with it, the beginnings of a shakeout seem to be in order. On Wednesday, Seattle-based Jobster announced it was laying off 60 people — 40% of its staff. Jobster is a[...]