Brand: Charmin (Procter & Gamble)
Execution: Experiential Marketing
Target: New York Visitors
Rating: *****
Reviewer: David
Description:
Starting yesterday, Procter & Gamble’s Charmin Toilet Tissue is sponsoring free bathrooms in Times Square. The billboard promoting the sponsored restroom says, “You’re in New York. Go in style.” over the brand logo and an arrow pointing to the restroom entrance. There are 20 restrooms including two with disabled access. Each of the restrooms will be hand-cleaned by an attendant after each use. The restrooms will operate until the end of the year and the end of the holiday period.
What Works:
At first glance, the high costs of New York real estate and Times Square billboard advertising might make this experiential marketing tactic (experiential because the restrooms are stocked with Charmin toilet tissue) a risky bet. However the marquis value of Times Square combined with the publicity value of solving a genuine issue […]
Published by david
Continue reading: Charmin Does Something Useful: Toilets in Times Square
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