Brand: Chase Freedom (JPMorgan Chase)
Execution: TV
Target: Reward card holders (both points and cash back)
Rating: ***
Reviewer: Bob Bader
Description: The McGarry Bowen spot announces a new credit card, Chase Freedom, that provides the option of choosing reward points or cash back.   The execution opens with a reveal of the new Chase Freedom credit card. The card rotates into a horizontal plane to serve as the flat-earthly platform for a vacationing couple, who traverse the card while a tropical beach scene sprouts upon them. The voiceover announces the ability to use the card to earn points (hence the vacation setting) or get cash back – and the flexibility to switch between the two. To illustrate this, the beach scene dissolves through the credit card and is transformed into a flow of dollars, and then back again into the tropics (an effect reminiscent of the old paper-to-dollar magic trick ).
What Works:
The Chase Freedom concept […]
Published by Bob
Continue reading: Chase Freedom - Or Almost
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