Years ago, McDonald’s relied on creative franchisees to concoct new items in the back of their kitchens. Restaurant owners invented the Big Mac, the Egg McMuffin and other favorites. Those days are long gone. Today a chef trained at Culinary Institute of America devises new menu items for the quick serve giant.
The Wall Street Journal (paid sub. req.) has the story.
Mr. Coudreaut borrowed edamame, a type of soybean served in sushi restaurants, to create McDonald’s Asian salad, and he buys experimental ingredients at ethnic groceries. He winnows as many as 1,800 ideas a year down to a handful of items that must be tasty, inexpensive and easy to prepare.
Known at headquarters as “Chef Dan,” the 41-year-old was lured to McDonald’s by a headhunter. “You can impact 250 people a night at the hotel or 26 million [a day] at McDonald’s,” he says. “It’s an easy decision.”
After he arrived, he […]
Published by dzanger@mac.com
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