Issue: Windows Vista Ships - Microsoft Announces $500mm Ad Spend
Commentary by: David Vinjamuri
After over five years, Microsoft is shipping a new operating system, Windows Vista.
Just like the Windows launches of yore, Microsoft is trying to make this a big event (remember the Rolling Stones licensing “Start Me Up” for a Windows launch as their first major sell-out to commercialism).
And this time, Microsoft is upping the ante - literally. AdAge reports that Microsoft will invest an eye-popping $500mm to support the Vista launch.
From a branding perspective, this is an obscene waste of money. Why?
More frequency isn’t better:
Microsoft will overdeliver advertising to many television watchers causing ad fatigue and risking a significant backlash against the company.
A technology company should spend smarter:
Instead of creating a clever viral or online campaign Microsoft is blowing the conventional media trumpet and essentially proving that it just doesn’t understand the modern consumer or the […]
Published by david
Continue reading: COMMENTARY: Our Two Cents on Microsoft Windows Vista
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