Issue: Microsoft introduces Zune
Commentary by: David
Yesterday, Microsoft launched Zune. Zune is a music/video player which Microsoft hopes can gain a foothold against the Apple iPod. We saw the Zune in person early last week. It is a slick, attractive little device. It has an impressive screen and easy-to-use controls. It can share songs wirelessly and has integrated software. In short it is impressive. And we believe without doubt that it will fail to dislodge Apple and iPod from its leadership role in this industry.
This is not because iPod has a head start. In fact, the story of the IBM PC itself (and much more recent work on the development of the Internet) confirms that the ‘first mover’ advantage is largely mythical. The difference between Zune and the iPod is deeper - a matter of marketing philosophy. Early reviewers of Zune […]
Published by david
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