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Dodge Needs Women: Chrysler Brand Shortens Slogan for Her Pleasure According to BrandWeek, the ‘merican side of the German-American hybrid wants more…

Dodge Needs Women: Chrysler Brand Shortens…


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Durango Cereal Holds Value Better Than Dodge…

One of the best ways to spend a Saturday morning in Detroit is to head down to Eastern Market, a 100-plus-year-old bastion of hardcore dickering and… Durango Cereal Holds Value Better Than Dodge...[...]


AdAge: Bargain bin Chrysler a marketing…

Filed under: Marketing/Advertising, DaimlerChrysler Whoever ends up with Chrysler will obviously… AdAge: Bargain bin Chrysler a marketing...[...]


Doesn’t this guy drive a Chrysler 300?

Why hasn’t DaimlerChrysler jumped to link its Chrysler 300 to the Spartans vs. Persians movie 300? Predictably, the film has brushed aside mixed reviews to become a huge box-office hit. And the muscle-bound movie probably appeals to much the same… Published by Tim NuddContinue reading: Doesn’t this guy[...]


Shouldn’t this guy drive a Chrysler 300?

Why hasn’t DaimlerChrysler jumped to link its Chrysler 300 to the Spartans vs. Persians movie 300? Predictably, the film has brushed aside mixed reviews to become a huge box-office hit. And the muscle-bound movie probably appeals to much the same… Published by Tim NuddContinue reading: Shouldn’t this guy[...]


UK Women Get Mean in Adland

A source points us to a UK trend of snippy little domestica ads showcasing women acting out the spectrum of nasty human emotions for love of a product. The ads run along the same undercurrent: antagonists have a quality… Published by dzanger@mac.comContinue reading: UK Women Get Mean[...]