Here’s another nice campaign from Belgium. I like the visuals they’ve chosen to match with the names of the music artists, especially the one with the guy who’s filling all the little ducks with air. It’s a nice way to think of the concept, although it makes me wonder what the ‘reverse’ side would be. If good music makes good people, then bad music makes bad people. So all of you who listen to Cradle Of Filth, Paradise Lost, Marilyn Manson or Deicide: your mom was right! The music is causing you all to be bad! But seriously, it’s a funny campaign.
Clip: Hunter
Client: Pure FM
Agency: Duval Guillaume Brussels
Account Team: Olivier Henet, Denis Henet, Isabel Peeters
Creative Directors: Katrien Bottez, Peter Ampe
Copy: Virginie Lepère, Benoît Menetret
Art Directors: Fred Van Hoof, Jean-Marc Wachsmann
TV Producer: Dieter Lebbe
Graphic Designer: Cécile Van Caillie
Typography: Cécile Van Caillie
Production Company: Czar
Director: Brecht Vanhoenacker
Producer: Eva […]
Published by Coolz0r
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