Holy freakin’ crap. In what looks to be a first for the nascent field of guerilla marketing, the man hired to execute a buzz campaign has been arrested as a terror suspect.
The Boston Globe (registration required) has the story:
The man who sent city and State Police rushing to defuse what they believed were explosive devices around the Boston region was arrested tonight.
Attorney General Martha Coakley scheduled a 9 p.m. press conference to announce the arrrest of Peter Berdovsky, an Arlington artist.
On his personal website, he posted pictures of a small group installing the figures — little square-shaped men frowning and making an obscene gesture — on the exterior wall of a hospital, on the awning of a Cambridge bar, at an Urban Outfitters, and a bridge.
Berdovsky was doing this on behalf of Interference Inc.. They’d better help this guy out–and they’re in deep shit anyway.
I’m sure we’ll hear more about […]
Published by dzanger@mac.com
Continue reading: Guerrilla Marketers Go Directly To Jail
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