A few weeks ago our Ad Fed heard Cabell Harris speak. In the mid '90s Cabell founded WORK, a company he describes as a "Pop Culture Think Tank." Cabell is an über-creative mind who marches to his own drum,
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Screw The Keys, Iām Going Home
“How does a carmaker unlock the door to reaching distracted, elusive customers in an increasingly competitive category? Nissan North America is hoping the answer may lie with, um, keys. For the promotion, 20,000 key rings will be deliberately ālostā in bars, concert halls, sports arenas and other public places in[...]
