This is pretty good. On PRNewswire, you can see the list of 70 things JWT trendspotters say are “in” for 2007.
“Trends are illustrated by the products and services that exemplify them,” says leading trendspotter Marian Salzman, EVP, chief marketing officer of JWT Worldwide and co-author of the new book Next Now (Palgrave Macmillan), a travelogue into the near future. “By examining what resonates with consumers, we can identify the larger patterns that will shape our lives in the years to come.”
Here are some of my favorites:
28. Binge Chilling
51. Higher-waisted pants
56. Energy-saving lightbulbs
Well, check out the whole list. And feel free to comment below on anything you think will be “in” or “out” in 2007.
UPDATE: I confess that I’d never heard of “binge chilling” but it’s exactly what it sounds like. Next Now — The Blog explains:
“Zoning Out” and “Me Time” as Entertainment: With leisure time becoming so precious in […]
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