Time For A Change

Co-Creation Is Change. Change Is Scary.

Johnnie Moore and James Cherkoff have been putting alot of thought into co-creation, also known as open-source marketing. In fact, the two have put together a Change This manifesto on the topic. The manifesto is also available via their Open Sauce Wiki. Their manifesto gives 17 rules of the co-creation road,[...]

Change your perspective on strong hair

From JWT Frankfurt (via Ads of the World) a very “strong” campaign to promote Bayer Priorin, a product which increases the strenght of you hair. Tip: if you don’t get the ad, step back and watch it from a few… Published by martina Continue reading: Change your perspective on strong[...]

Social Marketing Seminar

Nedra Kline Weinreich from the Spare Change blog is organizing a new seminar, and I’m helping to spread the word. What follows is mostly aimed of people around the Washington DC area, or US citizens who are willing to travel there. Topics: How do you help people adopt behaviors that[...]

Talk About Change Agents…

MIT Advertising Lab introduces us to IDEO, and reinforces the idea that a product design company can positively impact a brand’s advertising. IDEO describes the work that led to Bank of America’s popular “Keep the Change” promotion/incentive program. Facing the challenge of enticing people into opening new accounts, Bank of America came[...]

Das Roehm Clock… Tichen, Tochen!

JULIE BABY… THIRTY FIVE DAYS AND COUNTING! . Get your ass over to VW… They need a “Change Agent.” To change everything back to where it was before it got fucked. Published by George ParkerContinue reading: Das Roehm Clock... Tichen, Tochen![...]