As a former magazine owner I was intrigued to see the Wall Street Journal’s coverage of Conde Nast’s efforts to engage girls with their new Flip.com. Flip is supposed to be a social networking site focused around the ability to create multi-media scrap books.
While I applaud Conde’s effort (disclosure: I sold three of my magazines to Conde in 1998) I wonder if it isn’t too little of an effort, too late. Magazines have notoriously set their editors, writers and photographers on a pedestal – did you see The Devil Wears Prada? – and cast the readers as lost souls hanging on every fashion spread.
Do you hear that sucking sound? That’s the sound of readers leaving. They have gotten tired of this one-way conversation and have decided to have a conversation on their own, one they can participate in with their peers. Sorry, Conde the magazine […]
Published by John Winsor
Continue reading: Too Little, Too Late?
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