Understanding the 1% Who Influence the Rest of Us

Allen Iverson’s Move and Understanding Brand You

How Reputation is All You Have in Business Published by ScampContinue reading: Allen Iverson's Move and Understanding Brand You[...]

Past Mentor Will Influence New Agency

A Great Teacher Can Speak Through the Years Published by ScampContinue reading: Past Mentor Will Influence New Agency[...]

Do Influentials Really Influence Anybody?

Francois posts about a couple of new research reports that point to the fact that influenctials might not have as much influence as we believe. My hunch is that the world of influencing is much more complicated than we think it is. Case in point. I’ve been watching the company[...]

Fergie’s Bad Influence Pisses Parents Off

Candies’ new cover girl Fergie sparks strong feelings among parents who don’t want a celebrity sporting a “Parental Guidance” advisory to be hawking teeny-bopper bomber jackets to their guileless Hilary Duff-loving ingenues. One particular ad that sparked the fire… Published by ScampContinue reading: Fergie's Bad Influence Pisses Parents Off[...]

Beware the Moustache of Understanding

I’ve made my opinions on Consumer Generated Content pretty clear. Specifically, I’ve made my opinions clear on unfiltered consumer generated content and on, well, off-brand consumer generated content. (And even on stupid positions taken to advance the consumer generated warwagon.) And I have to admit that, when I made those[...]