« A Challenge to Microsoft: Donate the $500mm Vista Money to Gates Foundation Wanted: Creatives Who Understand The Internet »

Holy freakin’ crap.
9:15 PM EST — From The Boston Globe (registration required)
The man who sent city and State Police rushing to defuse what they believed were explosive devices around the Boston region was arrested tonight.
Attorney General Martha Coakley scheduled a 9 p.m. press conference to announce the arrrest of Peter Berdovsky, an Arlington artist.
On his personal website, he posted pictures of a small group installing the figures — little square-shaped men frowning and making an obscene gesture — on the exterior wall of a hospital, on the awning of a Cambridge bar, at an Urban Outfitters, and a bridge.

You can see video of the guerrilla installation here if you click on “past events.” (or see above YouTube video.)
Berdovsky was doing this on behalf of Interference Inc. (see below). They’d better help this guy out–and they’re in deep shit anyway.
I’m sure we’ll hear more about this in the coming days, but […]

Published by dzanger@mac.com
Continue reading: UPDATE: The Guy Who Installed Guerrilla Marketing Figures In Boston GETS ARRESTED


Related with "UPDATE: The Guy Who Installed Guerrilla Marketing Figures In Boston GETS ARRESTED"

UPDATE: The guy who worked for Interference GETS ARRESTED

Holy Schnikeys! From The Boston Globe(registration required) The man who sent city and State Police rushing to defuse what they believed were explosive devices around the Boston region was arrested tonight. Attorney General Martha Coakley scheduled a 9 p.m. press conference to announce the arrrest of Peter Berdvosky, an Arlington artist. On his personal[...]


Guerrilla Marketers Go Directly To Jail

Holy freakin’ crap. In what looks to be a first for the nascent field of guerilla marketing, the man hired to execute a buzz campaign has been arrested as a terror suspect. The Boston Globe (registration required) has the story: The man who sent city and State Police rushing to defuse what[...]


Boston Now Butt of All Guerrilla Marketing Jokes

Adland chides Boston in a story about budget airline FlyMe which has taken to advertising on suitcases in Miami as a means of delivering its message, writing, “My first thought was, good thing this isn’t Boston, since that’ll probably… Published by dzanger@mac.comContinue reading: Boston Now Butt of[...]


Boston Center Stage Again In Guerrilla Campaign Foolery

Does this sound familiar? “There had been no complaints in the 22 other cities in the United States and Canada that were part of the promotion.” Ding, ding! Yes, Boston is front and center once again in guerrilla marketing… Published by ScampContinue reading: Boston Center Stage Again In Guerrilla Campaign[...]


Interference Runs Interference With Boston Investigation

An update from The Boston Globe: Friends of the local artist accused of spearheading Wednesday’s bomb scares said he was warned by an executive at a New York guerrilla marketing firm as early as 1:25 p.m. on Wednesday that their advertising campaign had incited panic in Boston. An advertising executive at Interference[...]