See Wal-Mart. See Wal-Mart come under fire for keeping downward pressure on employee wages… and health care… and paid leave… and even lunch breaks.
See Wal-Mart hire mega-P.R. firm Edelman to handle the problem.
See Edelman create “Jim & Laura,” two bloggers who were supposedly traveling across the country and parking their R.V. in Wal-Mart parking lots.
See Edelman being outed as having created, almost whole-cloth, “Jim & Laura” as part of Wal-Mart’s P.R. effort, under the guise of “Working Families for Wal-Mart“– a breach of WOMMA ethics.
See Edelman not register the “Working Families for Wal-Mart” domain name.
See Edelman say, “oh crap.”
Tags: Wal-Mart, Edelman, Public Relations, Marketing, Jim and Laura, Working Families for Wal-Mart
Published by Mack Simpson
Continue reading: Wal-Mart Whoopsie
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