Loved reading this bit about the Bank of America launching its largest advertising campaign during the 79th Academy Awards on Sunday. Apparently the bank’s theme for the campaign is dubbed “Bank of Opportunity.” According to B of A, the brand positioning reflects the company’s business strengths and global presence. Wow… That’s pretty damn powerful shit. But here’s the best bit… Straight from the CEO’s mouth… “We see the opportunities that our customers see, and our ability to help them realize those opportunities defines our success, Bank of Opportunity articulates a powerful value proposition that acknowledges our unique ability to understand and anticipate customer needs, to develop products and services that meet those needs and then to deliver for the customer better than any other financial institution in the country.” I wonder why these CEO fuckers have to talk gibberish. Maybe they can’t help it. It’s probably an essential part of […]
Published by George Parker
Continue reading: Welcome to the "Bank of Bullshit!"
Related with "Welcome to the “Bank of Bullshit!”"
Bank Gets Dirty With Outdoor Campaign
Apparently, the streets of Milwaukee are vry dirty in Winter and a recent bank transit campiagn has taken advantage of that fact. For North Bank, Stir created several bus boards that appear dirty and have messages scrawled on the… Published by dzanger@mac.comContinue reading: Bank Gets Dirty With[...]
Bank of America Direct Mail Misleads
No, Bank of America (and all other financial institutions for that matter), my account information is not enclosed in this letter. In case you hadn’t read your own mail before sending, what’s contained inside this letter is not my… Published by ScampContinue reading: Bank of America Direct Mail Misleads[...]
Bank Robber Overcome by Teller’s Beauty
Here’s an ad that acknowledges men for what they truly are: animals on the hunt for whatever sparks their fancy. In this commercial for Belgian men’s magazine P-magazine, two men break into a bank, hold everyone at gunpoint and… Published by ScampContinue reading: Bank Robber Overcome by Teller's Beauty[...]
Support the Food Bank
Being directly involved into some Food Bank initiatives I’m happy to share this campaign by FCB Lisbon. It’s from last year, but I don’t think that it really matters. It’s a very good charity campaign which shows how it’s important… Published by martina Continue reading: Support the Food Bank[...]
E-Trade Stages Bank Robbery … By Banks
Because sometimes you do feel raped and pillaged post teller-visit. We’re not sure how E-Trade can help considering active investments defeat the idea of just parking money someplace “secure,” but whatever. The friendly waves, cuddly animal masks and thank-yous… Published by dzanger@mac.comContinue reading: E-Trade Stages Bank Robbery[...]
