Last week, it was Starbucks. Now, in in today’s New York Times comes a look at how success and growth has put Whole Foods under greater scrutiny:
“They are at such a level you expect the best from them, and if you don’t live up to it, people notice,” said Todd Hale, a senior vice president of consumer and shopper insights for Nielsen, the market research company. “Being first gives you a competitive advantage. But it also means somebody is going to follow you and catch up with you.”
Bill Bishop, president of Willard Bishop Consulting, a retail food consulting firm, said that Whole Foods has drifted toward the middle, which has made the store more popular with a broader range of people. Many of today’s Whole Foods shoppers are more interested in prepared foods than in whether the eggs are organic. But that carries a downside. “The folks truly devoted to […]
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