If you ever wanted proof that this business is going to hell in a hand basket, look no further than the story in all the trades about the firing of Cramer-Krasselt by client, CareerBuilder. Yeah, we all know about agencies being fired after doing great work and gaining increases for them in market share, sales, recognition, you name it. Usually it’s ‘cos a new MD comes in and wants to bring in his old agency, the one that gave him dinner at NoBu five times a week and put his idiot daughter on staff. Or ‘cos the CEO was playing golf with one of his wanky friends who told him his wife, who took a drawing class in high school thought his advertising sucked… But this one takes the biscuit… This years CareerBuilder Super Bowl spot didn’t score in the top ten of the USA Today poll!!! – Remember, this […]
Published by George Parker
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